Thursday, April 9, 2020

Marketing over mass media before the stores and restaurants re-open in US! Now!

News break:  China is reporting, businesses that were closed there during the Pandemic have re-opened but with sparse customers frequenting them.  An eventful flop.
My comment:  Evidently, there was no marketing campaign over the mass media to stimulate 
consumer appetite prior to this event.  They weren't put in the mood to get out of their homes and buy, buy, buy!

Moral:  Before the gala re-opening takes place here, there should be a mass media blitz staged by company marketing departments to get  consumers out of their homes and into the stores, where the bright lights and brand new items to purchase are (whether or not with the label "made in America")!

Please note that Chancellor Merkel from her vantage point sees the light at the end of the pandemic tunnel, too, and muses that things will start toward normal before the rains from April showers dry up in her country's street gutters. 


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